The DataSmart HR Certificate Program Provides 17.5 PDCs
You chose a career in Human Resources because
you want to help people.
You're a "people" person and you want to make a difference at your company. But the past few years have been more difficult than you'd ever anticipated....
Your company keeps losing employees no matter what you try.
You dread every meeting with your CEO/CFO because they always ask for your solution to the pay equity challenge, and you simply have none.
Your boss asks, What do the numbers say? And you don't know how to answer. It's like you're speaking a different language.
Employee engagement is low, but you can't make heads or tails of the survey you just did, so you can't make any recommendations.
You Aren't Alone.
I get it, because I used to struggle with numbers myself. I was a grad student with a lot of questions that I wanted to study, and the only way to get to the answers was to learn how to analyze data.
So what did I do? Everything EXCEPT learn data analytics.
I didn't just choose one major in college, I chose two. I didn't learn just one foreign language, I learned three.
But none of that got me any closer to being able to answer those questions, because none of that taught me how to interpret and analyze data.
I had a rude awakening during my first year of grad school: I could buckle down, face my fears and learn, or I could figure out something else (much less interesting) to study.
Can you guess which path I took? ;)
I created this program to help "people" people gain the skills and confidence in data analysis so they can use numbers to help their employees and teams prosper.
Imagine how you'll feel when...
You KNOW Crunching The Numbers Is Important
You've done your best to figure this out on your own, but getting comfortable with the data just hasn't happened. When it comes to learning data analysis, you might have already tried...
- Student, Univ. of New Hampshire "Data Analytics Bootcamp," September 2021
- Student, Univ. of New Hampshire "Data Analytics Bootcamp," February 2021
But the reason none of these have worked is because...
Numbers And Data Don't Come Easily To Everyone
...and being able to work with them and interpret them is just plain hard!
Plus, most of the people who are trying to teach data analytics don't use examples that mean anything to you. They talk about sales and products and widgets...not about boosting employee engagement or advocating for a wellness program.
On top of all that, the past few years haven't exactly been a cakewalk for any of us. Worldwide pandemic, The Great Resignation...it's not as if you've had loads of free time to learn something that's so far outside your comfort zone.
...those spreadsheets and databases and dashboards would just come to life and talk to you?
...they could speak and tell you what to do and you could actually understand them?
Here's the thing: They actually are speaking, you just don't know the language yet.
You need a translator. Someone who can take numbers-speak and turn it into people-speak so that you can use all that data to boost morale....to keep talented employees....to compensate employees equitably and fairly....
JLA Analytics, LLC, is recognized by the Society for Human Resource Management (SHRM)
to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®.
The DataSmart HR Certificate Program provides 17.5 PDCs.
I know that HR professionals like you are faced with a multitude of challenges in the current economy. You care about your employees and your company and you want to see them thrive.
Want to know what else I know?
You have the solutions right in front of you -- in your dashboards and reports and databases -- and you just need the right tools to bring them to life.
That's why I've developed a certificate program that will give you the skills you need to be able to answer 3 of the most challenging questions facing HR professionals today:
1) Keeping employees
2) Measuring employee engagement
3) Conducting a pay equity study
The skills you'll learn are ones that you can use to answer other questions in your job, too.
In a matter of 10 weeks, you'll go from feeling stuck and overwhelmed every time you open up your HRIS or ATS or payroll system to becoming a Data Whiz who's sending smart, data-driven solutions to management left and right!
Hey there!
I wasn't born with a calculator in my hand, hard as that may be to believe! I was always the kid with her nose in a book. I double-majored in college in History and in French literature. Not much math involved with either of those!
It was in graduate school that I came up against an obstacle: in order to study the topic I wanted, I had to learn statistics and surveys. It took me a while to come to grips with this unexpected turn but eventually I hunkered down and did the work to learn these tools.
And I found out I was really good at it!
Fast forward to starting my consulting company....I realized how much I could help businesses treat their employees better just by teaching people like you how to use numbers and interpret them.
I’ve taught hundreds of students at higher ed institutions in the Northeast through my popular certificate programs, workshops and bootcamps. Now I want to bring those skills to HR professionals to help with having an impact on equity and diversity in their companies.
Because once you understand how to analyze the data at your fingertips, you can start to make the changes that you see need to happen in your organization. The changes that you haven’t been able to advocate for.
Until now.
A bit more formal information about me: I earned my Bachelor's degree from Columbia College, NYC, and my Doctorate in Political Science from the University of Chicago. I was awarded a Fulbright Fellowship to Germany, where I lived for a year while conducting field research for my dissertation. I speak French, Russian, German and Spanish.
"I thought the program was terrific! The way to track retention versus turnover I found very helpful...."
T. C.,
RI SHRM March 2022 Lunch and Learn Participant
Provide data-informed recommendations to three of the most difficult challenges facing HR professionals today
Create the analysis you need to build a business case in support of your recommendations
Include charts and graphs in your work that enhance the story you're telling, not distract from it
But most important: you feel excited to go to work every day because you're finally able to support your employees the way you've always wanted to...which is why you got into HR in the first place!
Weeks 1 through 3 of the program tackle what might be the most pressing challenge for HR practitioners today: keeping employees. We’ll use curated datasets to learn the skills you need to determine whether you have a retention problem; to distinguish between turnover and retention, and why the difference is important; and to calculate retention rates for various parts of your organization. We’ll walk through ways to present your findings to stakeholders in language they’ll understand.
We spend Weeks 4 through 6 focusing on employee engagement. What are better/worse ways of measuring it? What can you do if you don’t have any data to start with? What things are associated with employees that are engaged in your organization? We’ll learn about ways to incorporate storytelling techniques into how you present your findings to boost your persuasiveness.
Weeks 7 through 9 will see us addressing a topic that oftentimes can be sensitive in an organization: pay equity. We’ll scope out how to plan a complex analysis, and then walk through several examples. Finally, we’ll practice delivering findings to key stakeholders on a potentially sensitive topic.
In our final week, we'll address how to communicate the story that our data is saying through using visuals: graphs, charts, and dashboards. We'll also discuss how to choose the most appropriate visual for the data that we're presenting.
When 2 or more participants from the same organization enroll, they'll gain access to
an additional live, hands-on session:
"How to Clean Your Data"
Did you know that between 50%-75% of your time will be spent just cleaning your data?
Learn how to identify the most common data errors that will trip up your analysis, and how to fix them. Decrease the amount of time you have to spend catching and correcting mistakes, and increase the amount of time you have to uncover the secrets hidden in your data.
We'll meet for a live 2-hour Zoom training, and you'll have access to the replay for 60 days.
Curated datasets and worksheets are included.
If you take action NOW to gain solid data analysis skills, you'll be equipped to mitigate those employee resignations, to improve employee engagement, and to make pay more equitable for everyone across your organization.
Consider this: according to SHRM, the average replacement cost for an employee is between 50% and 75% of their salary.
For an employee earning $40,000 annually, that's between $20,000 and $30,000.
Now think of the ROI to your organization if you're able to use your new data analytics skills to be able to keep just one employee. Your ROI is easily 10 times your investment in the DataSmart HR program.
(And that's just a conservative estimate.)
Once you've completed this certificate program, you'll be a triple-threat: You'll have the knowledge, the passion, and the skills to be able to turn that knowledge and that passion into ACTION to keep your employees, institute equitable pay across your organization, and boost employee engagement.
So Now You Have A Choice:
I'm with you, the past couple of years have been really tough and investing in a program like this can seem like taking a gamble. But you see the same thing I'm seeing: the field of HR is becoming more data-focused every day. And the skills in this Certificate Program are the sort of skills that you can start using immediately in your job. Knowing and using those skills will raise your profile as an HR practitioner. You'll be more valuable to your employer, and you'll be attractive to other employers, too.
Also, did you notice that this Certificate Program is approved for 17.5 SHRM PDCs? In many cases, companies will reimburse employees for this sort of professional development and training.
I get it: HR professionals are stretched really thin right now. I'm going to ask you a serious question: When will you have time? Let's be honest: we make the time for the things that are important to us. How important is it to you to be able to be a part of the solution to The Great Resignation? To pay equity across your organization?
Plus, have you considered that learning and implementing these skills will actually save you time? No more relying on gut instinct to make decisions, only to find out weeks (or months) later that you should've taken a different path. By using data to guide your decisions, you'll be cutting down on the amount of time that gets wasted on efforts that are some of the "same old, this is the way we've always done things" mentality.
Incorporating data into your decision-making process is the way to break out of that cycle, and to save time in the end.
Absolutely!
I'll share a secret with you: I wasn't born with a calculator in my hand! In college I double-majored in History and French Literature. Neither of those required a calculator!
It wasn't until I was in grad school that I hit a brick wall: I needed to learn data science if I wanted to complete my program.
That wasn't a fun day. But I took a deep breath, dug deep, and signed up for my first statistics course. Many more followed, and here I am today, teaching HR professionals how to use data and analytics in their jobs to make better decisions and ultimately to help their employees.
"I've already quoted a couple of your statistics on the cost of rehire to my boss. Definitely hits home that retention is the way to go."
K.S., Webinar Participant, July 2022
We'll meet once a week for two hours via Zoom, and each session will be a mixture of short presentations and hands-on exercises in MS Excel. We'll start Thursday, October 20 at 9:30 ET and we'll finish up on Thursday, January 5. [We'll skip a couple of weeks for the holidays!]
If for whatever reason you can't make a particular meeting, you'll have access to the replay within 24 hours. And not just the video replay: you'll also have access to the audio as a private podcast feed, so you can listen on the go.
As a participant in the Certificate Program, you'll also have access to my weekly Zoom room, "Coffee With The Prof," where you can ask questions and get additional support.
Yes and no. Each week I'll give you some additional exercises that will help you nail down the skills we're working on that week. You can choose to complete them or not. It's up to you! If you complete by Friday of the week we're in, I'll review and send you comments by Tuesday. This will give you one more layer of support while you're ramping up your data analytics skills.
I sure do! You can pay in four monthly installments of $525.
The important thing to remember when learning a new skill is to be consistent. The same applies with this program. In addition to our 2-hour classes, if you can set aside 15 minutes most days of the week to review what we talked about, or chip away at the homework exercise, you'll be amazed at the progress you make during our 10 weeks together.
This Certificate is more than just watching a prerecorded video and answering a few questions. This program gives you a live instructor who walks you through examples that deal with questions from HR. We won't be doing exercises on sales for a furniture store. We'll be working through examples from things you encounter daily: Why is our attrition rate going up? What are the things that make our employees the happiest? How can we tell if our employees are more productive than they were last year? And you'll have the opportunity to drop in and talk with me weekly, to ask me to explain something again, or brainstorm how you might apply what we just learned to a question your manager asked.
I've got you covered! All 10 modules will be recorded, and they'll be available to watch within 24 hours. You can catch them on replay, and you can also join my weekly Zoom room, Coffee With The Prof, for any questions you might have.
Nope, not at all. The entire class is taught using MS Excel. The most you'll need to do is install the Data Analysis Toolpak, which comes free with Excel but isn't pre-loaded. I've intentionally structured this course so that you can use Excel, which you're probably already familiar with, for all the content.
Just drop me an email at: julie_alig@jlaanalytics.com and I'll get back to you within 1 business day.