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DataSmart HR Certificate Program

Attention HR Professionals:

Finally Understand Your Numbers
So You Can Support Your Organization's Most Important Asset:
Your Employees

The DataSmart HR Certificate Program Provides 17.5 PDCs

You chose a career in Human Resources because 
you want to help people.

You're a "people" person and you want to make a difference at your company.  But the past few years have been more difficult than you'd ever anticipated....

This Certificate Is For You If...

  • Your company keeps losing employees no matter what you try
  • You dread every meeting with your CEO/CFO because they always ask for your solution to the pay equity challenge, and you simply have none
  • Your boss asks, What do the numbers say? And you don't know how to answer.  It's like you're speaking a different language
  • Employee engagement is low, but you can't make heads or tails of the survey you just did, so you're at a loss when asked to make recommendations

Your company keeps losing employees no matter what you try.

You dread every meeting with your CEO/CFO because they always ask for your solution to the pay equity challenge, and you simply have none.

Your boss asks, What do the numbers say? And you don't know how to answer.  It's like you're speaking a different language.

Employee engagement is low, but you can't make heads or tails of the survey you just did, so you can't make any recommendations.

You Aren't Alone.

I get it, because I used to struggle with numbers myself.  I was a grad student with a lot of questions that I wanted to study, and the only way to get to the answers was to learn how to analyze data.

So what did I do? Everything EXCEPT learn data analytics.

I didn't just choose one major in college, I chose two.  I didn't learn just one foreign language, I learned three.

But none of that got me any closer to being able to answer those questions, because none of that taught me how to interpret and analyze data.

I had a rude awakening during my first year of grad school:  I could buckle down, face my fears and learn, or I could figure out something else (much less interesting) to study.

Can you guess which path I took?  ;)

I created this program to help "people" people gain the skills and confidence in data analysis so they can use numbers to help their employees and teams prosper.

Imagine how you'll feel when...

  • You increase employee retention by 45% in a department that has always been a problem at your company
  • Your most valued employee gets a well-deserved raise because you used the data to make a case to her manager
  • You analyze your employee engagement survey data and pinpoint one group of policies that's causing engagement to trend downward, and make recommendations for revising those.
  • You make a business case for implementing a wellness program at your company, based on your own analysis of the data, and it gets approved

You KNOW Crunching The Numbers Is Important

You've done your best to figure this out on your own, but getting comfortable with the data just hasn't happened. When it comes to learning data analysis, you might have already tried...

  • Signing up for that DIY course on People Analytics
  • Watching dozens of YouTube videos about MS Excel, data science, Tableau...
  • Buying books on Business Intelligence, statistics, People Analytics...
  • Asking your CFO or bookkeeper for help understanding the reports that they send out
  • Searching your HRIS or ATS software Help page to figure out how to understand the numbers on those self-service dashboards that come with the platform

"What part of the workshop did you 
find most valuable?"

Type something

"I found the instructor's knowledge and willingness to answer questions and assist with issues the most valuable part of this course."

- Student, Univ. of New Hampshire "Data Analytics Bootcamp," September 2021

"The INSTRUCTOR!  She's fantastic!"

- Student, Univ. of New Hampshire "Data Analytics Bootcamp," February 2021

Why Those Things Didn't Work

But the reason none of these have worked is because...

  • Those DIY courses are pretty complicated, and there wasn't anyone who could answer your questions
  • YouTube videos could never explain what to actually do with the results you got
  • The books were so dry and technical, you couldn't keep your eyes open
  • Your HRIS or ATS Help page wasn't any help at all, it just told you how to write a report, not how to explain what you found

Numbers And Data Don't Come Easily To Everyone

...and being able to work with them and interpret them is just plain hard!

Plus, most of the people who are trying to teach data analytics don't use examples that mean anything to you.  They talk about sales and products and widgets...not about boosting employee engagement or advocating for a wellness program.

On top of all that, the past few years haven't exactly been a cakewalk for any of us.  Worldwide pandemic, The Great's not as if you've had loads of free time to learn something that's so far outside your comfort zone.

Wouldn't It Be Nice If....

...those spreadsheets and databases and dashboards would just come to life and talk to you?

...they could speak and tell you what to do and you could actually understand them?

Here's the thing:  They actually are speaking, you just don't know the language yet.

You need a translator.  Someone who can take  numbers-speak and turn it into people-speak so that you can use all that data to boost keep talented compensate employees equitably and fairly....


The DataSmart HR Certificate Program

JLA Analytics, LLC, is recognized by the Society for Human Resource Management (SHRM)
to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®.
The DataSmart HR Certificate Program provides 17.5 PDCs.

Why I Created The DataSmart  Certificate Program

I know that HR professionals like you are faced with a multitude of challenges in the current economy.  You care about your employees and your company and you want to see them thrive.

               Want to know what else I know?

You have the solutions right in front of you -- in your dashboards and reports and databases -- and you just need the right tools to bring them to life.

That's why I've developed a certificate program that will give you the skills you need to be able to answer 3 of the most challenging questions facing HR professionals today:

1)  Keeping employees
2) Measuring employee engagement
3) Conducting a pay equity study

The skills you'll learn are ones that you can use to answer other questions in your job, too.

In a matter of 10 weeks, you'll go from feeling stuck and overwhelmed every time you open up your HRIS or ATS or payroll system to becoming a Data Whiz who's sending smart, data-driven solutions to management left and right!

Julie Alig, Ph.D.

Hey there!

I wasn't born with a calculator in my hand, hard as that may be to believe!  I was always the kid with her nose in a book.  I double-majored in college in History and in French literature.  Not much math involved with either of those!

It was in graduate school that I came up against an obstacle:  in order to study the topic I wanted, I had to learn statistics and surveys.  It took me a while to come to grips with this unexpected turn but eventually I hunkered down and did the work to learn these tools.  

And I found out I was really good at it!  

Fast forward to starting my consulting company....I realized how much I could help businesses treat their employees better just by teaching people like you how to use numbers and interpret them.

I’ve taught hundreds of students at higher ed institutions in the Northeast through my popular certificate programs, workshops and bootcamps.  Now I want to bring those skills to HR professionals to help with having an impact on equity and diversity in their companies.

Because once you understand how to analyze the data at your fingertips, you can start to make the changes that you see need to happen in your organization.  The changes that you haven’t been able to advocate for.

Until now.

A bit more formal information about me:  I earned my Bachelor's degree from Columbia College, NYC, and my Doctorate in Political Science from the University of Chicago.  I was awarded a Fulbright Fellowship to Germany, where I lived for a year while conducting field research for my dissertation.  I speak French, Russian, German and Spanish. 

"I thought the program was terrific!  The way to track retention versus turnover I found very helpful...."

T. C., 
RI SHRM March 2022 Lunch and Learn Participant

DataSmart HR Certificate Program

A 10-Week Certificate Program For
HR Professionals Like You Who Want To Boost Employee Retention, Increase Engagement, and Ensure Pay Equity
Using the Data You Already Have At Your Fingertips

By the end of this 10-week Certificate Program you'll be able to:

Provide data-informed recommendations to three of the most difficult challenges facing HR professionals today

Create the analysis you need to build a business case in support of your recommendations

Include charts and graphs in your work that enhance the story you're telling, not distract from it

By the end of this 10-week Certificate Program you'll be able to:

  • Provide data-informed recommendations to 3 of the most difficult challenges facing HR professionals today
  • Create the analysis you need to build a business case in support of your recommendations
  • Include charts and graphs in your work that enhance the story you're telling, not distract from it

Your Life Today:

  • You're not sure how to use numbers to support your recommendations
  • You default to "the way we've always done things" because you're unable to show the benefits from making a change
  • You only use charts and graphs when you have the time to include them, and even then, you just use whatever default one pops up in MS Excel
  • You're frustrated because you know you're smart enough to understand numbers, but you never have the time to really learn how to do the analysis
  • You feel like you're letting down your employees, because you're not able to advocate strongly for them with leadership

Your Life In 10 Weeks:

  • You confidently back up your recommendations with data
  • You're able to make positive changes for your employees because you're able to show with cold, hard data why it's better to make a change from "the way we've always done things"
  • Your reports and business cases include charts and graphs that help to tell your story, not distract from it....
  • ...wait, did I just mention that you're creating and presenting business cases?  That's right, you've got new skills to add to your already-awesome people skills to make an even stronger presentation
  • You don't avoid looking at your data anymore, and you're actually starting to have fun doing analysis -- which you'd have never thought you'd admit to 10 weeks ago!

But most important:  you feel excited to go to work every day because you're finally able to support your employees the way you've always wanted to...which is why you got into HR in the first place!

In Our 10 Weeks Of Training You'll Get:

  • The tools and a roadmap to tackle The Great Resignation (Value:  $5,000)
  • The skills and strategies to increase employee engagement (Value:  $1,000)
  • A road map to conduct a pay equity analysis (Value:  $2,500)
  • Weekly 2-hour session of live, hands-on training where you learn the skills and knowledge you need in order to answer these challenges (Value:  $5,000)
  • Access to weekly “Coffee With the Prof” Zoom room, where you can ask me any questions you have (Value:  $2,500)
  • Curated collection of datasets and exercises to practice your skills (Value:  $1,700)
  • Total Value:  $17,700
  • Your Investment:  $2,000

Program Modules

Employee Retention

Weeks 1 through 3 of the program tackle what might be the most pressing challenge for HR practitioners today: keeping employees. We’ll use curated datasets to learn the skills you need to determine whether you have a retention problem; to distinguish between turnover and retention, and why the difference is important; and to calculate retention rates for various parts of your organization. We’ll walk through ways to present your findings to stakeholders in language they’ll understand.

Employee Engagement

We spend Weeks 4 through 6 focusing on employee engagement.  What are better/worse ways of measuring it?  What can you do if you don’t have any data to start with?  What things are associated with employees that are engaged in your organization?  We’ll learn about ways to incorporate storytelling techniques into how you present your findings to boost your persuasiveness. 

Pay Equity

Weeks 7 through 9 will see us addressing a topic that oftentimes can be sensitive in an organization: pay equity. We’ll scope out how to plan a complex analysis, and then walk through several examples. Finally, we’ll practice delivering findings to key stakeholders on a potentially sensitive topic.

Storytelling With Data

In our final week, we'll address how to communicate the story that our data is saying through using visuals:  graphs, charts, and dashboards.  We'll also discuss how to choose the most appropriate visual for the data that we're presenting.


When 2 or more participants from the same organization enroll, they'll gain access to
an additional live, hands-on session:

"How to Clean Your Data"

Did you know that between 50%-75% of your time will be spent just cleaning your data?

Learn how to identify the most common data errors that will trip up your analysis, and how to fix them. Decrease the amount of time you have to spend catching and correcting mistakes, and increase the amount of time you have to uncover the secrets hidden in your data.

We'll meet for a live 2-hour Zoom training, and you'll have access to the replay for 60 days.  
Curated datasets and worksheets are included.

Did You Know?

The average replacement cost for an employee is between 50%-75% of their annual salary.

If Not now, when?

If you take action NOW to gain solid data analysis skills, you'll be equipped to mitigate those employee resignations, to improve employee engagement, and to make pay more equitable for everyone across your organization.

Consider this:  according to SHRM, the average replacement cost for an employee is between 50% and 75% of their salary.  

  For an employee earning $40,000 annually, that's between $20,000 and $30,000.

Now think of the ROI to your organization if you're able to use your new data analytics skills to be able to keep just one employee. Your ROI is easily 10 times your investment in the DataSmart HR program.  
(And that's just a conservative estimate.)

This Certificate Is NOT For You If...

  • You're already generating advanced data science analyses and delivering data-based recommendations on a regular basis
  • You don't want to do the work required to build and hone this new skill set
  • You think you can learn People Analytics by taking a hodgepodge of free trainings
  • You're not willing to invest in your professional development with a data expert

This Certificate Is For You If...

  • You have a passion for HR and for helping others in your organization
  • You didn't get into HR to crunch numbers....
  • ...but you're frustrated that you can't do more for your employees without having numbers to back up your recommendations.
  • You're tired of trying to learn data and analytics on your own and are looking for support as you learn how to turn your data into solutions

You have the knowledge to help your organization's employees,
and you have the passion to support them.

Once you've completed this certificate program, you'll be a triple-threat: You'll have the knowledge, the passion, and the skills to be able to turn that knowledge and that passion into ACTION to keep your employees, institute equitable pay across your organization, and boost employee engagement.

I'm Offering You A Way To Turn Your Passion Into Action

So Now You Have A Choice:

You Can:

  • Continue being scared to open your email in case you find that yet another employee has left
  • Keep on being frustrated that "the way things have always been done here" keep getting done
  • Be upset that recommendations you know will help employees never seem to get implemented... because you didn't make a "strong business case"

Or You Can....

  • Be proactive about the departments that are in danger of losing employees and take steps to head them off at the pass
  • Not just administer an engagement survey, but actually understand the message that's coming through from employees...
  • ...and take that message, do some analysis, and present a data-based case for making changes that will help employees (and by the way, it'll help the company too)
  • Sleep soundly at night knowing that you used numbers and analyses to make the best possible case for re-setting the pay ranges for your employees

I get it, you really want to enroll but you're hesitant...

I'm with you, the past couple of years have been really tough and investing in a program like this can seem like taking a gamble.  But you see the same thing I'm seeing:  the field of HR is becoming more data-focused every day.  And the skills in this Certificate Program are the sort of skills that you can start using immediately in your job.  Knowing and using those skills will raise your profile as an HR practitioner. You'll be more valuable to your employer, and you'll be attractive to other employers, too.

Also, did you notice that this Certificate Program is approved for 17.5 SHRM PDCs?  In many cases, companies will reimburse employees for this sort of professional development and training.

I get it:  HR professionals are stretched really thin right now.  I'm going to ask you a serious question:  When will you have time?  Let's be honest:  we make the time for the things that are important to us.  How important is it to you to be able to be a part of the solution to The Great Resignation?  To pay equity across your organization?

Plus, have you considered that learning and implementing these skills will actually save you time?  No more relying on gut instinct to make decisions, only to find out weeks (or months) later that you should've taken a different path.  By using data to guide your decisions, you'll be cutting down on the amount of time that gets wasted on efforts that are some of the "same old, this is the way we've always done things" mentality.

Incorporating data into your decision-making process is the way to break out of that cycle, and to save time in the end.


I'll share a secret with you:  I wasn't born with a calculator in my hand!  In college I double-majored in History and French Literature.  Neither of those required a calculator!  

It wasn't until I was in grad school that I hit a brick wall:  I needed to learn data science if I wanted to complete my program.

That wasn't a fun day.  But I took a deep breath, dug deep, and signed up for my first statistics course.  Many more followed, and here I am today, teaching HR professionals how to use data and analytics in their jobs to make better decisions and ultimately to help their employees.

"I've already quoted a couple of your statistics on the cost of rehire to my boss. Definitely hits home that retention is the way to go."

K.S., Webinar Participant, July 2022

Frequently Asked Questions (FAQ)

We'll meet once a week for two hours via Zoom, and each session will be a mixture of short presentations and hands-on exercises in MS Excel.  We'll start Thursday, October 20 at 9:30 ET and we'll finish up on Thursday, January 5. [We'll skip a couple of weeks for the holidays!]  

If for whatever reason you can't make a particular meeting, you'll have access to the replay within 24 hours.  And not just the video replay:  you'll also have access to the audio as a private podcast feed, so you can listen on the go.  

As a participant in the Certificate Program, you'll also have access to my weekly Zoom room, "Coffee With The Prof," where you can ask questions and get additional support.

Yes and no.  Each week I'll give you some additional exercises that will help you nail down the skills we're working on that week.  You can choose to complete them or not.  It's up to you!  If you complete by Friday of the week we're in, I'll review and send you comments by Tuesday.  This will give you one more layer of support while you're ramping up your data analytics skills.

I sure do!  You can pay in four monthly installments of $525.

The important thing to remember when learning a new skill is to be consistent. The same applies with this program. In addition to our 2-hour classes, if you can set aside 15 minutes most days of the week to review what we talked about, or chip away at the homework exercise, you'll be amazed at the progress you make during our 10 weeks together.

This Certificate is more than just watching a prerecorded video and answering a few questions. This program gives you a live instructor who walks you through examples that deal with questions from HR. We won't be doing exercises on sales for a furniture  store. We'll be working through examples from things you encounter daily: Why is our attrition rate going up? What are the things that make our employees the happiest? How can we tell if our employees are more productive than they were last year? And you'll have the opportunity to drop in and talk with me weekly, to ask me to explain something again, or brainstorm how you might apply what we just learned to a question your manager asked.

I've got you covered!  All 10 modules will be recorded, and they'll be available to watch within 24 hours.  You can catch them on replay, and you can also join my weekly Zoom room, Coffee With The Prof, for any questions you might have.  

Nope, not at all.  The entire class is taught using MS Excel.  The most you'll need to do is install the Data Analysis Toolpak, which comes free with Excel but isn't pre-loaded.  I've intentionally structured this course so that you can use Excel, which you're probably already familiar with, for all the content.

Just drop me an email at: and I'll get back to you within 1 business day.

Course Pricing